Our Architects, Creative Directors and Business Analysts provide comprehensive support, from designing and evaluating e-commerce business models to developing detailed specifications to form the basis of your software solution. Our consulting services include:

• Analyzing your e-commerce requirements
• Developing alternative solution options
• Analyzing, documenting, and optimizing e-commerce business processes
• Business process modeling
• Preparing technical specifications

We approach solution development from a business perspective. We partner our senior consultants with clients to identify goals, problems, and opportunities. Our designs consider target user groups, impact on the internal organization, workflow processes, and technology infrastructure.

At Aivea, our Microsoft.NET Application development and Maintenance methodology, caters to the best of breed processes based on SCRUM which helps in a successful on-time and above expected delivery. Stringent quality procedures clubbed with benchmarked practices and experienced delivery skills help clients get maximum return on their IT spending.

Aivea Creative Design Services during eCommerce Strategy and Planning focusing on:

User Research - Do you know what your users want? Do you know what they like and dislike? Have you talked with them yet? It's impossible to create any kind of user-centered design without knowing who your users are. Don't leave your end users out of the design by only worrying about the business requirements. User requirements gathering is one of the most important steps in building a usable interface. The following are some methods and tools we implement for conducting user research:

• Interviews
• Surveys
• Contextual Inquiry
• Task Analysis
• Personas

Usability Testing - Don't let the launch of your website be the first time your eCommerce website or application is put in front of a user. You can find out long before your website goes live if it meets your user's needs. There are many different testing methods we can employ early in the design process to ensure that your website or application is one that can be used efficiently and without frustration.

During a usability test we watch how users interact with a prototype or website to see if the interface is inhibiting users from accomplishing their desired goals.

Our process below may differ slightly based on your projects needs:

• Define what we are testing
• Define who we are testing
• Define the tasks we are testing
• Recruit users
• Prepare the test
• Facilitate testing
• Present the findings

Interaction Design and Visual Design - Good design does not happen by accident. It's an iterative process that involves utilizing user research to make sure your design decisions are focused on what matters most, the end user. Deciding on where and how crucial information is displayed on a webpage and figuring out the logical flow for your web applications is only half the battle. The other crucial piece of the puzzle is documenting your design so that the business team, developers, and designers are all on the same page.

Interaction design involves designing and documenting the user flow and interface screens. The objective of our interaction design documents is to easily explain how users will interact with a website or application. We believe in having a user-centered design methodology when it comes to creating interfaces. In order to understand the best way to represent information on a screen, or how a specific user should traverse a website, we conduct in-depth user research and a do an extensive competitive analysis. We refer to the user research in an effort to always keep the user's needs and goals at the forefront of our design decisions. If available, we will also examine your existing log files to understand the current user paths.

The following are some of the documentation methods Aivea prefer to use when doing interaction design:

Wireframing - A wireframe is simply a sketch of how the layout of a webpage should look and behave. Key page elements and their location are decided on and drafted. Proposed behavior, structure, navigation, and content layout are all captured within the wireframe. We can tailor our wireframes to include specific details that are important to the intended audience. For instance, if the wireframes are going to be utilized by the development team we will be sure to include annotations specific to functionality. You can think of a wireframe as the blueprint for your website.

User Flows and Storyboarding - Creating a logical and straightforward flow of the different screens that are wireframed is the crux of producing a usable application. We conduct flowcharting and storyboarding to decide on what the exact sequence of screens should be that a user has to traverse to complete a desired task. Flowcharting is a very high-level conceptual model of the different possible design flows. You can think of a flowchart as a decision tree for the user experience (i.e. If the user does "x" show screen "y"). Storyboarding is simply a much more defined flowchart. A storyboard is like a wireframe, but instead of just one sketch, a series of detailed interfaces are wireframed in order to step through a sequence of screens.

Prototyping - Prototyping is typically done in preparation for a usability test. A few different types of prototypes that can be created such as Flash, SilverLight, HTML/CSS and Clickable PDF.

Information Architecture - Can your users find the information they need on your eCommerce website? Does your search functionality actually yield appropriate results? Navigation systems can be tricky. Making sure the content you work hard to create is actually being found is imperative to providing a good user experience.

Information architecture is the process of categorizing and labeling content in a way that makes sense to your users so they can navigate your site with ease and find what they need. It's impossible to attain good usability without having a solid information architecture. We utilize the following tools and methods to make sure your users can find the information they are looking for on your eCommerce website or application:

Content Inventories - A content inventory is basically a listing off all the content that currently exists on a eCommerce website. The page address and title as well as other important meta data are all documented in a spreadsheet. After compiling a content inventory we gain an in-depth knowledge of exactly what information is currently available and how it's organized.

Card Sorting - Your users are truly the only ones that can tell you if your navigation fits their needs. Get their input on your architecture upfront by conducting a card sort. A card sort is a usability test that focuses on understanding exactly how your users think about the contents of your eCommerce website. During a card sort a user will sort a pile of cards, labeled with a piece of content, into different categories that make sense to them. When they are finished they will label these categories. After conducting a few card sorts with different users you will start to see patterns and overlap in how your users think about your content. You can use the data collected from this exercise to build an architecture that reflects how you know your users would look for information on your eCommerce website.

Contextual Inquiry - A contextual inquiry involves spending time with your users and watching how they live and work. The idea is to study and observe people in their own environment in order to better understand how your product can fit into their routine and help them. It entails leaving the office and entering the homes and workplaces of your users to uncover their needs.

Site Maps - A site map documents the pages that will be on a eCommerce website or application and their relationship to each other. Visually, they resemble organizational charts. Site maps can also convey certain characteristics about the pages themselves, such as: whether or not they are dynamic or static, the type of layout or template they will use, if the page contains a form, etc. Site maps are typically relied on as the roadmap for your eCommerce website.